Marketing (B.B.A.)

Bulletin/Catalog Year 2017-2018

College of Business

Department of Management, Marketing and General Business

Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366
Website: http://www.apsu.edu/business

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers. Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist. No minor is required.

General Education Core

	Credit Hours
see Common Core	41
University-Wide Freshman Seminar Requirement	1

Major’s Pre-requisites from General Education Core

COMM 2045 - Fundamentals of Public Speaking Credit Hours: 3
ECON 2100 - Principles of Macroeconomics Credit Hours: 3
ENGL 1020 - English Composition Credit Hours: 3
Select one (1) of the Math classes listed below
MATH 1530 - Elements of Statistics Credit Hours: 3
MATH 1810 - Elements of Calculus Credit Hours: 3
MATH 1910 - Calculus and Analytic Geometry Credit Hours: 4

Total Hours 12-13

Major Core Requirements

Total Hours 78

Lower Division Courses

ACCT 2010/201L - Principles of Accounting I/Lab Credit Hours: 3
ACCT 2020 - Principles of Accounting II Credit Hours: 3
ECON 2200 - Principles of Microeconomics Credit Hours: 3
Any General Electives (outside of major) 12

Total Hours 21

Upper Division Courses

FIN 3010 - Principles of Finance Credit Hours: 3
MGT 3001 - Technology for Business Credit Hours: 1
MGT 3002 - Ethics and Diversity in Business Credit Hours: 1
MGT 3010 - Principles of Management and Organizational Behavior Credit Hours: 3
MGT 3200 - Global Business Credit Hours: 3
MGT 3300 - Social, Legal, and Political Environment of Business Credit Hours: 3
MGT 3310 - Data Analytics and Statistics Credit Hours: 3
MGT 3410 - Production Operations Management Credit Hours: 3
MGT 4001 - Professional Development Seminar Credit Hours: 1
MGT 4100 - Management Information System Credit Hours: 3
MGT 4810/481L - Strategic Management/Lab Credit Hours: 3
MKT 3010 - Principles of Marketing Credit Hours: 3

Total Hours 30

Marketing Specific Requirements

MKT 3210 - Retailing Management Credit Hours: 3
MKT 3510 - Consumer and Market Behavior Credit Hours: 3
MKT 4310 - Advertising and Promotional Strategy Credit Hours: 3
MKT 4450 - Marketing Research Credit Hours: 3
MKT 4800 - Marketing Management Credit Hours: 3
Marketing upper division (3000-4000) level course electives 6 (except MKT 3001)
Business upper division (3000-4000) level course electives 6 (except ACCT 3001 or MKT 3001)