Apr 20, 2024  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

Communication Arts (B.S.)

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Bulletin/Catalog Year 2017-2018

College of Arts and Letters

Department of Communication Arts


Location: Music and Mass Communication Bldg., Room 173
Phone: 931-221-7378
Website: www.apsu.edu/communication/index.php

Description of Major

Eight concentrations are available to students under the Communication Arts major. Students are offered a wide array of courses leading to successful careers in Broadcast Media, Corporate Communication, Information Specialist, Internet Technology, Media Technologies, Print and Web Journalism, Public Relations, and Sports Broadcasting. All students majoring in the department must complete the following courses in the general education core: COMM 1010 and COMM 2020. A departmental capstone course, COMM 4920 - Portfolio Development is required of all majors and minors. A minor is required for all majors in the department. The minor can be in the department or a minor from an outside department. Courses for the Communication major cannot be used to count for the Communication minor. A student cannot minor in Public Relations due to PRSA requirements.

General Education Core

  Credit Hours
see Common Core 41
University-Wide Freshman Seminar Requirement 1


Major Core Requirements

Total Hours 15

Lower Division Courses

Total Hours 3

Upper Division Courses

Total Hours 12

Broadcast Media

Graduates in broadcast media are prepared for careers in a variety of broadcast and related areas, including on-air performance, behind the scenes operations, directing, audio and video production, promotion and management.

Broadcast Media: Sports Broadcasting

Total Concentration Hours 65

Total Hours 18

Total Hours 47

Corporate Communication

Graduates in corporate communication are prepared for careers in advertising, marketing communications, public relations, media, and management.

Information Specialist

The Information Specialist concentration in Mass Communication is offered completely online, and is intended for students seeking information careers in the public or private sectors. Information careers include work for the U.S. Information Agency as information specialists and in the U.S. Military services as public affairs’ officers. Tennessee and other state and municipal government information-based services such as tourism and economic development; and the promotion and publicity functions within nonprofit agencies, chambers of commerce, and general organizations are interested in the training provided by this concentration.

Internet Technology

This concentration requires a minor in Art Graphic Design or Photography, Communication Arts, or Computer Science and Information Technology.

Media Technology

Graduates in Media Technologies are prepared for careers in digital media, including new technologies such as digital cinema, Internet design and content, and acting/production utilizing these technologies.

Print and Web Journalism

Print and Web Journalism majors develop skills for careers at newspapers, book and magazine publications, as well as a variety of Web-related careers.

NOTE: Students choosing this sequence must also take three hours from POLS 2010 , POLS 2040 , or POLS 2070  as part of their General Education Core.

Total Concentration Hours 42

Lower Division Courses

Total Hours 6

Total Hours 36

Public Relations

Public Relations majors prepare for careers in agencies, corporations, political campaigns, and in a variety of organizational communication settings.

Total Program Hours 120

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