Marketing Communication Concentration

The Marketing Communication Concentration program is designed to prepare students for careers in marketing communications such as marketing communication, advertising, public relations, sales, and working with converged media.

Program CIP Code

05.09.0102.00

Major Core Requirements

COMM 5000 - Communication Research Methods 3
COMM 5030 - Applied Communication Theory 3
COMM 5650 - Communication Law 3

Total Hours 9

Concentration Requirements

COMM 5020 - Organizational Communication 3
COMM 5100 - Marketing Communication Strategies 3
COMM 5110 - Leadership and Communication 3
COMM 5950 - Research Paper 3

Total Hours 12

Concentration Guided Electives

Students will work with their advisor to select 12 credit hours of graduate elective courses. These electives may include up to 9 credit hours from graduate courses outside the Department of Communication.

Marketing Communication Concentration

Program CIP Code

Major Core Requirements

Total Hours 9

Concentration Requirements

Total Hours 12

Concentration Guided Electives

Total Hours 12

Total Program Hours 33