Media Management Concentration

The Media Management Concentration is designed to provide students with an opportunity to acquire the knowledge and skills necessary to advance their careers to leadership roles in the media industry. Students can use the skills they learn in the program to pursue executive positions in sales, marketing, media operations, and general media management.

Program CIP Code

05.09.0102.00

Major Core Requirements

COMM 5000 - Communication Research Methods 3
COMM 5030 - Applied Communication Theory 3
COMM 5650 - Communication Law 3

Total Hours 9

Concentration Requirements

COMM 5350 - Media Management 3
COMM 5710 - Ethics in a Changing Environment 3
COMM 5920 - Economics of the Mass Media 3
COMM 5950 - Research Paper 3

Total Hours 12

Concentration Guided Electives

Students will work with their advisor to select 12 credit hours of graduate elective courses. These electives may include up to 9 credit hours from graduate courses outside the Department of Communication.

Media Management Concentration

Program CIP Code

Major Core Requirements

Total Hours 9

Concentration Requirements

Total Hours 12

Concentration Guided Electives

Total Hours 12

Total Program Hours 33