May 12, 2024  
2011-2012 Undergraduate Bulletin 
    
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2011-2012 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3620 - e-Commerce II

3
Prerequisite: Junior standing; Business majors must also meet the BBA admissions requirements (ENGL 1010 , 1020 ; MATH 1810  or 1910 ; ACCT 2010 , 2020 ; ECON 2010 , 2020 ) and CGPA of 2.1 or higher.
Continuation of MKT 3610 ; including advanced web site development database design. Shopping cart type entry data input for order pick sheets and customer invoicing. Development of e-commerce site documentation. Advanced course designed to provide a current state of the internet, origin and growth of e-commerce, differences and similarities between e-commerce and traditional commerce, and the relationship of e-commerce to the internet.