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    Austin Peay State University
   
 
  Sep 22, 2017
 
 
    
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

Communication Arts (B.A., B.S.)


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Seven concentrations are available to students under the Communication Arts major. Students are offered a wide array of courses leading to successful careers in Broadcast Media, Corporate Communication, Information Specialist, Internet Technologies Specialist, Media Technologies, Print and Web Journalism, Public Relations, and Sports Broadcasting. All students majoring in the department must complete the following courses in the general education core: COMM 1010  and COMM 2020 . A departmental capstone course, COMM 4920  - Portfolio Development is required of all majors and minors. A minor is required for all majors in the department. The minor can be in the department or a minor from an outside department. Courses for the Communication major cannot be used to count for the Communication minor. A student cannot minor in Public Relations due to PRSA requirements.

  Credit Hours
General Education (see TBR Common Core)

41

University-Wide Freshman Seminar Requirement   1
Foreign Language Requirement (see requirements for B.A. degree)   6

 

Broadcast Media Concentration


Graduates in broadcast media are prepared for careers in a variety of broadcast and related areas, including on-air performance, behind the scenes operations, directing, audio and video production, promotion and management.

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

Corporate Communication Concentration


Graduates in corporate communication are prepared for careers in advertising, marketing communications, public relations, media, and management.

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

Information Specialist Concentration


The Information Specialist specialization in Mass Communication is offered completely online, and is intended for students seeking information careers in the public or private sectors. Information careers include work for the U.S. Information Agency as information specialists and in the U.S. Military services as public affairs’ officers. Tennessee and other state and municipal government information-based services such as tourism and economic development; and the promotion and publicity functions within nonprofit agencies, chambers of commerce, and general organizations are interested in the training provided by this specialization.

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department. A student cannot minor in Public Relations due to PRSA requirements.

Internet Technology Concentration


Minor: 18-27 Credit Hours


A minor is required with this concentration and must be selected from only the following available APSU minors:

Communication Arts or Computer Science and Information Technology or Graphic Design or Photography.

Media Technologies Concentration


Graduates in Media Technologies are prepared for careers in digital media, including new technologies such as digital cinema, Internet design and content, and acting/production utilizing these technologies.

Print and Web Journalism Concentration


Print and Web Journalism majors develop skills for careers at newspapers, book and magazine publications, as well as a variety of Web-related careers. NOTE: Students choosing this sequence must also take three hours from POLS 2010 , POLS 2040 , or POLS 2070  as part of their General Education Core.

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

Public Relations Concentration


Public Relations majors prepare for careers in agencies, corporations, political campaigns, and in a variety of organizational communication settings. Proposed program of study identifies an English writing minor.

Minor: 18-27 Credit Hours


The minor can be in the department or a minor from a department outside of the department.

Sports Broadcasting Concentration


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