May 06, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing Major


Marketing, BBA
*Sample Four Year Plan

First Year Fall Semester
SCH
First Year Spring Semester
SCH
APSU 1000-Transition to the University 1 ENGL 1020-English Composition II 3
ENGL 1010-English Composition I 3 History Core 3
History Core 3 COMM 1010-Fundamentals of Public Speaking 3
Humanities and/or Fine Arts Corse 3 Humanities and/or Fine Arts Core 3
Social and Behavioral Sciences Core 3 General Elective 3
General Elective 3    
TOTAL SCH 16 TOTAL SCH 15
Second Year Fall Semester
SCH
Second Year Spring Semester
SCH
ENGL 2030-Traditions in World Literature 3 ACCT 2020-Principles of Accounting II 3
Natural Sciences w/ lab Core 3 ECON 2020-Microeconomics 3
ACCT 2010/201L-Principles of Accounting I 3 Natural Sciences w/ lab Core 4
ECON 2010-Macroeconomics 3 MATH 1810- Elements of Calculus OR
MATH 1530- Elements of Statistics
3
General Elective 3    
TOTAL SCH 16 TOTAL SCH 13
Third Year Fall Semester
SCH
Third Year Spring Semester
SCH
MKT 3010-Principles of Marketing 3 MGT 3410-Production Operations Management 3
MGT 3300-Social, Legal & Political Environment of Business 3 MGT 3002-Ethics & Diversity in Business 1
FIN 3010-Principles of Finance 3 MKT 3510-Consumer & Market Behavior 3
MGT 3010-Principles of Management & Organizational Behavior 3 MGT 4100-Management Information Systmes 3
MGT 3001-Technology for Business 1 Upper Division Management elective 3
MGT 3310-Data Analytics & Statistics 3 MKT 3210-Retailing Management 3
TOTAL SCH 16 TOTAL SCH 16
Fourth Year Fall Semester
SCH
Fourth Year Spring Semester
SCH
MGT 3200-Global Business 3 MGT 4810-481L-Strategic Management w/lab 3
Upper Division Marketing Elective 3 Upper Division Marketing Elective 3
MGT 4001-Professional Development Seminar 1 Upper Division Business Elective 3
MKT 4310-Advertising & Promotional Strategy 3 MGT 4800-Marketing Management 3
MKT 4450-Marketing Research 3 General Elective 3
TOTAL SCH 13 TOTAL SCH 15
    Total Student Credit Hours for Degree 120

*For this degree a student must complete at least 39 upper division (3000-4999) credit hours.