Dec 07, 2021  
2021-2022 Undergraduate Bulletin 
2021-2022 Undergraduate Bulletin

Marketing (B.B.A.)

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College of Business

Department of Management, Marketing and General Business


Chair: Victoria McCarthy, Ph.D.
Location: Kimbrough Bldg., Room 235
Phone: 931-221-6366

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers.  Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist.  No minor is required.

General Education Core

  Credit Hours
see General Education    41
University-Wide Freshman Seminar Requirement 1


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