Nov 27, 2024  
2014-2015 Graduate Bulletin 
    
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2014-2015 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5210 - e-Communication Strategies

3
This course surveys critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Course activities include online assignments, traditional and online readings, projects and guided evaluations of a variety of strategies.