Oct 31, 2025  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3400 - Mass Communication Research Methods

3 Credit Hours
Prerequisite: COMM 1200 
Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.