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Dec 30, 2024
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]
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COMM 4810 - Public Relations Strategies3 Credit Hours Prerequisite: COMM 3910 or consent of the PR or Corporate Communication Coordinator Description: The management and counseling functions of public relations are explored through the use of communication strategies and tactics. A communication evaluation of organizational needs is done by case study analysis resulting in the development of a comprehensive communication plan for a model organization.
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