May 18, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4810 - Public Relations Strategies

3 Credit Hours
Prerequisite: COMM 3910  or consent of the PR or Corporate Communication Coordinator
Description: The management and counseling functions of public relations are explored through the use of communication strategies and tactics. A communication evaluation of organizational needs is done by case study analysis resulting in the development of a comprehensive communication plan for a model organization.