May 18, 2024  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4910 - Public Relations Campaigns

3 Credit Hours
Description: The establishment of public relations campaigns and an examination of each of its’ components within the public relations process of research, objectives, programming, and evaluation. Students actually design and implement comprehensive public relations campaigns and review campaign case studies.