May 21, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3210 - Retailing Management

3 Credit Hours
Prerequisite: MKT 3010 BB 1 
Description: A study of the development and present status of the retailing structure with emphasis on unit location, organization, operation, management, display, traffic flow, inventory control, distribution, and evaluation from a marketing perspective. A retail project or simulation is required.