May 18, 2024  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3710 - Business Mapping

3 Credit Hours
Prerequisite: MKT 3010 , BB 1 
Description: An in-depth examination and study of the spatial analysis of business information. Course content will consist of both the theory and practical application of geographical information systems in solving business problems. The emphasis of the course will be to develop a working knowledge of GIS software, basic cartographic principles, data sources, and a cognizance of the spatial relationship inherent in business data. Skills and knowledge obtained during the course will be refined through their application to business situations applicable to spatial analysis.