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Dec 05, 2024
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 4310 - Advertising and Promotional Strategy3 Credit Hours Prerequisite: BB 1 , MKT 3010 Description: A critical study of the process, principles, and functions involved with the research process and product. Topics include research design, sampling, questionnaire design, statistical manipulation and inference, data collection, and research results preparation and presentation. Actual research projects are conducted and presented to the clients.
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