Mar 12, 2025  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

PTMA 3600 - Organizational Marketing

3 Credit Hours
Description: This is a survey course of the field of marketing and its role within an organization. Examines marketing concepts, terms, and management. Includes the areas of product development, distribution, promotion and place.