Mar 12, 2025  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

PTMA 3850 - Hospitality Promotion and Sales

3 Credit Hours
Description:  This course prepares students to implement operational sales and marketing techniques in various hospitality administration settings, including tourism destinations.  Readings, cases, examples, and discussions help students understand the unique concepts in promoting businesses operating in the hospitality industry.