Jul 12, 2025  
2015-2016 Undergraduate Bulletin 
    
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2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

PTMA 3860 - Tourism Administration Strategies

3 Credit Hours
Description:  In this course, students will view the tourism from a business perspective, examining the management, marketing and finance issues most important to industry members.  Readings, cases, examples, and discussions help students relate theory to the practice of tourism administration.