May 18, 2024  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4410 - Marketing in Asia

3 Credit Hours
Prerequisite: BB 1  
Description: China has been the fastest growing major economy since 1979 and has great impact on the global economy.  This course provides an overview of China’s economy, history, culture and overall business environment.  Students will learn the skills necessary for developing, evaluating, and implementing business strategies in China.