May 20, 2024  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3600 - Social Media Marketing

3 Credit Hours
Prerequisite: BB 1  and permission of chair
Description: Evaluate and develop social media strategies and plans.  Learn to identify target markets; create personas; select platforms and tactics; engage consumers ethically and effectively; monitor, evaluate and tune initiatives; and determine return on investment.