May 10, 2025  
2015-2016 Undergraduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  Telephone and Web Directory
  Academic Calendar
  About Austin Peay State University
  Admission to Austin Peay
  University Academic Regulations
  Undergraduate Tuition, Fees and Financial Aid
  University-Wide Degree Requirements
  Programs of Study
  College of Arts and Letters
  College of Behavioral and Health Sciences
  College of Business
  College of Education
  College of Science and Mathematics
  School of Technology and Public Management (APSU Center @ Fort Campbell)
  Institute for Global Security Studies
  Course Descriptions
  Honors Program
  President’s Emerging Leaders Program (PELP)
  Honors and Awards
  Academic Support Services
  Servicemembers Opportunity Colleges (SOC)
  Center for Extended and Distance Education
  Student Life
  Student Services
  Student Right to Know
  Appendixes
  Administration and Faculty
  Campus Map
  Special Programs of the University
HELP
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3001 - Introduction to Marketing

3 Credit Hours
Description: Designed for students studying disciplines other than business.  This course provides an introduction to the marketing mix functions and process, including an examination of the marketing decisions a firm must make.  Includes identification of consumer and organizational needs and explanation of environmental issues.  Ethical and international issues are addressed.  Not available to BBA students.