May 18, 2024  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3001 - Introduction to Marketing

3 Credit Hours
Description: Designed for students studying disciplines other than business.  This course provides an introduction to the marketing mix functions and process, including an examination of the marketing decisions a firm must make.  Includes identification of consumer and organizational needs and explanation of environmental issues.  Ethical and international issues are addressed.  Not available to BBA students.