May 01, 2024  
2015-2016 Graduate Bulletin 
    
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2015-2016 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5210 - e-Communication Strategies

3
This course surveys critical issues in management communication, promotional strategies, public relations and marketing communication in the context of electronic marketplaces and virtual communities. Course activities include online assignments, traditional and online readings, projects and guided evaluations of a variety of strategies.