May 01, 2024  
2015-2016 Graduate Bulletin 
    
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2015-2016 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication

3
Prerequisite: Admission to Communication Arts M.A. program
Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.