Apr 19, 2024  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 3510 - Consumer and Market Behavior

3 Credit Hours
Prerequisite: MKT 3010 , BB 1 
Description: A critical study of market behavior and the social psychological aspect of the purchase act with application to marketing problems. Topics include models of consumer behavior learning, perception, attitude, personality, demographics, psychographic and their assessment relative to marketing communication. Social and cultural influences on market behavior and exchange are emphasized.