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Apr 23, 2024
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2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 4450 - Marketing Research 3 Credit Hours
Prerequisite: BB 1 , MKT 3010
Description: A critical study of the process, principles, and functions involved with the research process and product. Topics include research design, sampling, questionnaire design, statistical manipulation and inference, data collection, and research results preparation and presentation. Actual research projects are conducted and presented to the clients.
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