Apr 25, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

MT 2030 - Marketing Survey

3 Credit Hours
Description: Basic framework and facts of marketing to include marketing research, advertising, direct and indirect selling and distribution, methods of pricing, warehousing, sales control, sales promotion, with continual emphasis on the consumer, competition, and governmental regulations.