LDSP 3650 - Global Marketing

3 Credit Hours
Cross Listed PTMA 3650 - Effective Spring 2017, this course changed department.
Description: This course will introduce students to the fundamental concepts of marketing and business used in an international marketing environment. There will be special emphasis on cultural influences and the political, legal, and economic environments that make up the global economy. Students will learn how to conduct market research through the analysis of product planning, promotion, adaptability, foreign exchange and international finance, distribution channels and alternative methods of operating.