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May 02, 2024
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 4150 - Industrial Marketing Credit Hours 3 Prerequisite: BB 1 , MKT 3010 Description: Problems involved in marketing materials, equipment, services, supplies, and components to the industrial and institutional markets are discussed. Purchasing, institutional economics, pricing, promotion, distribution, and the case study method are emphasized relative to rational buying motives.
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