Jun 16, 2024  
2020-2021 Graduate Bulletin 
    
2020-2021 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5150 - Advertising and Media Strategies

Credit Hours 3
Description: This course considers advertising theory and practice and reviews application of theory to advertising, promotion and media selection strategies. The course requires development of an advertising plan, media selection rationales, evaluation of selected campaigns, and use of advertising media research.