Jun 16, 2024  
2020-2021 Graduate Bulletin 
    
2020-2021 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5600 - Integrated Corporate Communication

Credit Hours 3
Prerequisite: Admission to Communication Arts M.A. program
Description: Important corporate communication areas such as internal communication advertising, PR, sales promotion, direct marketing and new communication technologies and how these approaches work together to achieve organizational objectives.