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Nov 28, 2024
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2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]
Communication Arts (B.A., B.S.)
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 Return to: College of Arts and Letters
Seven concentrations are available to students under the Communication Arts major. Students are offered a wide array of courses leading to successful careers in Broadcast Media, Corporate Communication, Information Specialist, Internet Technologies Specialist, Media Technologies, Print and Web Journalism, Public Relations, and Sports Broadcasting. All students majoring in the department must complete the following courses in the general education core: COMM 1010 and COMM 2020 . A departmental capstone course, COMM 4920 - Portfolio Development is required of all majors and minors. A minor is required for all majors in the department. The minor can be in the department or a minor from an outside department. Courses for the Communication major cannot be used to count for the Communication minor. A student cannot minor in Public Relations due to PRSA requirements.
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Credit Hours |
| General Education (see TBR Common Core) |
41
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| University-Wide Freshman Seminar Requirement |
1 |
| Foreign Language Requirement (see requirements for B.A. degree) |
6 |
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Broadcast Media Concentration
Graduates in broadcast media are prepared for careers in a variety of broadcast and related areas, including on-air performance, behind the scenes operations, directing, audio and video production, promotion and management.
Lower Division Requirements: 10 Credit Hours
Upper Division Requirements: 30 Credit Hours
Minor: 18-27 Credit Hours
The minor can be in the department or a minor from a department outside of the department. Corporate Communication Concentration
Graduates in corporate communication are prepared for careers in advertising, marketing communications, public relations, media, and management.
Lower Division Requirements: 6 Credit Hours
Upper Division Requirements: 37 Credit Hours
Minor: 18-27 Credit Hours
The minor can be in the department or a minor from a department outside of the department. Information Specialist Concentration
The Information Specialist specialization in Mass Communication is offered completely online, and is intended for students seeking information careers in the public or private sectors. Information careers include work for the U.S. Information Agency as information specialists and in the U.S. Military services as public affairs’ officers. Tennessee and other state and municipal government information-based services such as tourism and economic development; and the promotion and publicity functions within nonprofit agencies, chambers of commerce, and general organizations are interested in the training provided by this specialization.
Lower Division Requirements: 9 Credit Hours
Upper Division Requirements: 27 Credit Hours
Minor: 18-27 Credit Hours
The minor can be in the department or a minor from a department outside of the department. A student cannot minor in Public Relations due to PRSA requirements. Internet Technology Concentration
Lower Division Requirements: 9 Credit Hours
Upper Division Requirements: 36 Credit Hours
Media Technologies Concentration
Graduates in Media Technologies are prepared for careers in digital media, including new technologies such as digital cinema, Internet design and content, and acting/production utilizing these technologies.
Lower Division Requirements: 13 Credit Hours
Upper Division Requirements: 46 Credit Hours
Print and Web Journalism Concentration
Print and Web Journalism majors develop skills for careers at newspapers, book and magazine publications, as well as a variety of Web-related careers. NOTE: Students choosing this sequence must also take three hours from POLS 2010 , POLS 2040 , or POLS 2070 as part of their General Education Core.
Lower Division Requirements: 6 Credit Hours
Upper Division Requirements: 36 Credit Hours
Minor: 18-27 Credit Hours
The minor can be in the department or a minor from a department outside of the department.
Public Relations Concentration
Public Relations majors prepare for careers in agencies, corporations, political campaigns, and in a variety of organizational communication settings. Proposed program of study identifies an English writing minor.
Lower Division Major Requirements: 9 Credit Hours
Upper Division Major Requirements: 37 Credit Hours
Minor: 18-27 Credit Hours
The minor can be in the department or a minor from a department outside of the department.
Sports Broadcasting Concentration
Lower Division: 19 Credit Hours
Upper Division: 47 Credit Hours
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Return to: College of Arts and Letters
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