Jun 10, 2023  
2016-2017 Undergraduate Bulletin 
2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

Communication Arts (B.A., B.S.)

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Seven concentrations are available to students under the Communication Arts major. Students are offered a wide array of courses leading to successful careers in Broadcast Media, Corporate Communication, Information Specialist, Internet Technologies Specialist, Media Technologies, Print and Web Journalism, Public Relations, and Sports Broadcasting. All students majoring in the department must complete the following courses in the general education core: COMM 1010  and COMM 2020 . A departmental capstone course, COMM 4920  - Portfolio Development is required of all majors and minors. A minor is required for all majors in the department. The minor can be in the department or a minor from an outside department. Courses for the Communication major cannot be used to count for the Communication minor. A student cannot minor in Public Relations due to PRSA requirements.

  Credit Hours
General Education (see TBR Common Core)


University-Wide Freshman Seminar Requirement   1
Foreign Language Requirement (see requirements for B.A. degree)   6


Broadcast Media Concentration

Graduates in broadcast media are prepared for careers in a variety of broadcast and related areas, including on-air performance, behind the scenes operations, directing, audio and video production, promotion and management.

Corporate Communication Concentration

Graduates in corporate communication are prepared for careers in advertising, marketing communications, public relations, media, and management.

Information Specialist Concentration

The Information Specialist specialization in Mass Communication is offered completely online, and is intended for students seeking information careers in the public or private sectors. Information careers include work for the U.S. Information Agency as information specialists and in the U.S. Military services as public affairs’ officers. Tennessee and other state and municipal government information-based services such as tourism and economic development; and the promotion and publicity functions within nonprofit agencies, chambers of commerce, and general organizations are interested in the training provided by this specialization.

Internet Technology Concentration

Media Technologies Concentration

Graduates in Media Technologies are prepared for careers in digital media, including new technologies such as digital cinema, Internet design and content, and acting/production utilizing these technologies.

Print and Web Journalism Concentration

Print and Web Journalism majors develop skills for careers at newspapers, book and magazine publications, as well as a variety of Web-related careers. NOTE: Students choosing this sequence must also take three hours from POLS 2010 , POLS 2040 , or POLS 2070  as part of their General Education Core.

Public Relations Concentration

Public Relations majors prepare for careers in agencies, corporations, political campaigns, and in a variety of organizational communication settings. Proposed program of study identifies an English writing minor.

Sports Broadcasting Concentration

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