Marketing (B.B.A.)

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers. Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist. No minor is required.

BBA Core Requirements

	Credit Hours
General Education (see TBR Common Core ) University-Wide Freshman Seminar Requirements	41 1

Specific BBA Requirements: (included in the 41 hours above)

Lower Division BBA Requirements: 9 Credit Hours

Upper Division BBA Requirements: 30 Credit Hours

ACCT 3710 - Accounting Information Systems 3 (for Accounting majors only)
FIN 3010 - Principles of Finance 3
MGT 3001 - Technology for Business 1
MGT 3002 - Ethics and Diversity in Business 1
MGT 3200 - Global Business 3
MGT 4001 - Professional Development Seminar 1
MGT 3010 - Principles of Management and Organizational Behavior 3
MGT 3300 - Social, Legal, and Political Environment of Business 3
MGT 3310 - Data Analytics and Statistics 3
MGT 3410 - Production Operations Management 3
MGT 4100 - Management Information System 3 (required for all areas except for Accounting)
MGT 4810/481L - Strategic Management/Lab 3
MKT 3010 - Principles of Marketing 3

Marketing Specified Requirements: 27 Credit Hours

MKT 3210 - Retailing Management 3
MKT 3510 - Consumer and Market Behavior 3
MKT 4310 - Advertising and Promotional Strategy 3
MKT 4450 - Marketing Research 3
MKT 4800 - Marketing Management 3
Electives - select upper division Marketing courses 6
Electives - select upper division Business courses 6