Marketing (B.B.A.)

Bulletin/Catalog Year 2018-2019

College of Business

Department of Management, Marketing and General Business

Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366
Website: http://www.apsu.edu/business

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers. Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist. No minor is required.

General Education Core

	Credit Hours
see Common Core	41
University-Wide Freshman Seminar Requirement	1

Major’s Pre-requisites from General Education Core

COMM 2045 - Public Speaking 3
ECON 2100 - Principles of Macroeconomics 3
ENGL 1020 - English Composition II 3
Select one (1) of the Math classes listed below
MATH 1530 - Elements of Statistics 3
MATH 1810 - Elements of Calculus 3
MATH 1910 - Calculus and Analytic Geometry 4

Total Hours 12-13

Major Core Requirements

Total Hours 78

Lower Division Courses

ACCT 2010 - Principles of Accounting I
ACCT 2020 - Principles of Accounting II
ECON 2200 - Principles of Microeconomics 3
Any General Electives (outside of major) 12

Total Hours 21

Upper Division Courses

Total Hours 30

Marketing Specific Requirements

MKT 3210 - Retailing Management 3
MKT 3510 - Consumer and Market Behavior 3
MKT 4310 - Advertising and Promotional Strategy 3
MKT 4450 - Marketing Research 3
MKT 4800 - Marketing Management 3
Marketing upper division (3000-4000) level course electives 6 (except MKT 3001)
Business upper division (3000-4000) level course electives 6 (except ACCT 3001 or MKT 3001)