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Feb 16, 2025
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2019-2020 Undergraduate Bulletin [ARCHIVED CATALOG]
Marketing (B.B.A.)
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 Return to: Majors & Concentrations
Bulletin/Catalog Year 2019-2020
College of Business
Department of Management, Marketing and General Business
Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366
Website: http://www.apsu.edu/business
Description of Major
The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers. Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist. No minor is required.
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General Education Core
| | Credit Hours | | see Common Core | 41 | | University-Wide Freshman Seminar Requirement | 1 | Major Core Requirements that Satisfy General Education Core
Upper Division Courses
- Marketing upper division (3000-4000) level course electives 6 (except MKT 3001)
- Business upper division (3000-4000) level course electives 6 (except ACCT 3001 or MKT 3001)
Major Free Electives
- Any General Electives (outside of major) 12
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Return to: Majors & Concentrations
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