2025-2026 Undergraduate Bulletin
Marketing (B.B.A.)
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 Return to: Majors, Concentrations & Minors
Chair: Tim Self
Location: Kimbrough Bldg., Room 231
Phone: 931-221-7574
Email: selft@apsu.edu
Website: http://www.apsu.edu/business
The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers. Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist. No minor is required.
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Program CIP Code
32.52.1401.00 Program Student Learning Outcomes
- Students will gain critical thinking skills to address diverse marketing challenges and opportunities.
- Students will demonstrate knowledge of strategic social media marketing practices.
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Return to: Majors, Concentrations & Minors
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