Business, B.B.A. with Management, Marketing, and General Business Concentrations

Business, B.B.A.

General Business Concentration

The General Business concentration is designed for students wanting a diversified rather than a specialized program in business. It offers significant flexibility in terms of instruction and breadth of opportunity. No minor is required of students completing this concentration. All students selecting the General Business concentration are required to complete:

International Management Concentration

The concentration in International Management is recommended to students interested in careers involving international travel and global commerce. As the world continues to resemble a global village through increased globalization and advances in global communications, transportation, manufacturing, finance, and marketing activities, multinational employment opportunities also expand. Employment options include placement with a multinational corporation (MNC), a domestic bank with international interests, the International Monetary Fund (IMF), the World Bank, the Peace Corps, the United Nations, or any number of other institutions with global interests and obligations. The International Management concentration also provides excellent undergraduate preparation for advanced graduate work in international business. No minor is required of students completing this concentration, although a minor in a foreign language and participation in an international internship or an international study abroad program is strongly encouraged.

Management Concentration

Regardless of an individual’s chosen career field, those who excel will eventually need to know and appreciate the principles and concepts of management. Business, government, and other types of organizations are constantly seeking responsible persons who can effectively manage human resources, develop organizational efficiency, and provide leadership for the attainment of organizational objectives. The management concentration is a distributive major concentration designed to develop the competence of students for careers in the management and administration of business and non-business organizations. No minor is required of students completing this concentration. All students selecting the management concentration are required to complete:

Marketing Concentration

The primary purpose of this concentration is to help students understand the exchange process and the principles and practices which can provide greater efficiency in the movement of goods and services from the producer to the user. There are many attractive opportunities for students who acquire the training to do the job better and who can apply that training to the many marketing problems. No minor is required of students completing this concentration.