Apr 24, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3010 - Integrated Corporate Communication

Credit Hours: 3 Credit Hours
Prerequisite: COMM 2010  or COMM 1200 , ENGL 1010  with a “C” or higher, ENGL 1020  
Description: This course explores various types of integrated marketing communication used in corporate America in the 21st Century to deliver brand differentiation, identity, and value through the online media channels.