May 13, 2024  
2017-2018 Undergraduate Bulletin 
    
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2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

LDSP 3850 - Hospitality Promotion and Sales

Credit Hours: 3 Credit Hours
Cross Listed PTMA 3850 - Effective Spring 2017, this course changed department.
Description:  This course prepares students to implement operational sales and marketing techniques in various hospitality administration settings, including tourism destinations.  Readings, cases, examples, and discussions help students understand the unique concepts in promoting businesses operating in the hospitality industry.