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    Austin Peay State University
   
 
  Nov 22, 2017
 
 
    
2017-2018 Undergraduate Bulletin

Marketing (B.B.A.)


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Bulletin/Catalog Year 2017-2018

College of Business

Department of Management, Marketing and General Business

 

Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366
Website: http://www.apsu.edu/business

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers.  Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist.  No minor is required.

General Education Core


  Credit Hours
see Common Core 41
University-Wide Freshman Seminar Requirement 1

Total Hours 12-13


Major Core Requirements


Total Hours 78


Total Hours 21


Total Hours 30


Marketing Specific Requirements


Total Hours 27


Total Program Hours 120


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