May 20, 2022  
2017-2018 Undergraduate Bulletin 
2017-2018 Undergraduate Bulletin [ARCHIVED CATALOG]

Marketing (B.B.A.)

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Bulletin/Catalog Year 2017-2018

College of Business

Department of Management, Marketing and General Business


Location: Kimbrough Bldg., Room 139
Phone: 931-221-6366

Description of Major

The marketing program is a great fit for students who are interested in a career in which they use creative and innovative skills, in conjunction with research, to identify and satisfy the needs and desires of individual and organizational buyers.  Students from the marketing program can obtain jobs that include advertising specialist, researcher, sales person, public relations manager, event planner, and promotions specialist.  No minor is required.

General Education Core

  Credit Hours
see Common Core 41
University-Wide Freshman Seminar Requirement 1

Major’s Pre-requisites from General Education Core

Total Hours 12-13

Major Core Requirements

Total Hours 78

Lower Division Courses

Total Hours 21

Total Hours 30

Marketing Specific Requirements

Total Hours 27

Total Program Hours 120

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