Feb 05, 2025  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3800 - Principles of Media Advertising

3
Students learn the principles of advertising and the role of advertising communication in society and in organizations; reviews advertising and persuasive ethics and the impact of advertising on media and offers a survey of various advertising types including print, broadcast, direct response, and new technology-based advertising efforts.