Mar 29, 2024  
2013-2014 Undergraduate Bulletin 
    
2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3910 - Media Relations

3
The professional communicator’s establishment of meaningful relationships with electronic and print media is studied including a focus on ratings, news releases, press conferences, media buying, building a network of media contacts, special event planning, and the preparation of a comprehensive media relations plan.