Feb 10, 2025  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3910 - Media Relations

3
The professional communicator’s establishment of meaningful relationships with electronic and print media is studied including a focus on ratings, news releases, press conferences, media buying, building a network of media contacts, special event planning, and the preparation of a comprehensive media relations plan.