Sep 14, 2024  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4120 - Sports Marketing

3
Prerequisite: Students can take either COMM 4410  or 4020  (not both)
The course will be an in-depth examination of the role of marketing in the sports arena. Students will examine the issues of product placement, camera view, uniforms, superimposed images, sports commentaries, personalities, etc.