Apr 19, 2024  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 4910 - Public Relations Campaigns

3
The establishment of public relations campaigns and an examination of each of its’ components within the public relations process of research, objectives, programming, and evaluation. Students actually design and implement comprehensive public relations campaigns and review campaign case studies.