Mar 05, 2026  
2013-2014 Undergraduate Bulletin 
    
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2013-2014 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4150 - Industrial Marketing

3
Prerequisite: Benchmark BB2 
Problems involved in marketing materials, equipment, services, supplies, and components to the industrial and institutional markets are discussed. Purchasing, institutional economics, pricing, promotion, distribution, and the case study method are emphasized relative to rational buying motives.