Nov 24, 2024  
2014-2015 Undergraduate Bulletin 
    
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]

COMM 3400 - Mass Communication Research Methods

Credit Hours: 3
Prerequisite: COMM 1200 
Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.