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Nov 13, 2024
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2014-2015 Undergraduate Bulletin [ARCHIVED CATALOG]
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COMM 3400 - Mass Communication Research MethodsCredit Hours: 3 Prerequisite: COMM 1200 Description: Application of qualitative and quantitative media research methods including survey research, focus groups, content analysis and experimental studies. The course prepares students to conduct research for media studies, public relations, and marketing communication programs.
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