May 13, 2025  
2016-2017 Undergraduate Bulletin 
    
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2016-2017 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4800 - Marketing Management

3 Credit Hours
Prerequisite: BB 1  and MKT 3210 , 4310 , 4450 
Description: The capstone course in marketing, emphasizing the strategic manipulation and integration of product, distribution, pricing, and promotional elements. Marketing policy is determined in a variety of product/ service/marketing situations using appropriate projects, case studies, and simulations.