Nov 26, 2024  
2018-2019 Graduate Bulletin 
    
Catalog Navigation
  Bulletin Home
  APSU Telephone and Web Directory
  Academic Calendar
  About Austin Peay State University
  Distance Education
  Student Life
  Student Right to Know
  Centers of Excellence
  College of Graduate Studies Admissions Guidelines
  College of Graduate Studies Programs and Degrees
  Residency, Candidacy/Program of Study and Degree Completion
  Graduate Academic Policies and Guidelines
  Graduate Research Requirements
  Graduate Course Descriptions
  Graduate Fees and Expenses
  Regulations for Residency
  Administration and Faculty
  Campus Map
HELP
2018-2019 Graduate Bulletin [ARCHIVED CATALOG]

COMM 5100 - Marketing Communication Strategies


Credit Hours 3
Description: An exploration of direct marketing communication for the 21st Century through the study of relevant theories, historical development, status, and concepts focusing on integrated branding communication.