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May 13, 2025
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 3110 - Salesmanship Credit Hours 3
Prerequisite: MKT 2010 , BB 1
Description: An in-depth examination and study of the selling process. Both the theory and practical applications of selling skills will be examined and discussed. The student will have the opportunity to learn the basic skills of prospecting, developing a sales presentation, trial closes, overcoming objections, and closing. The skills learned will be applied by making a sales presentation.
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