Mar 28, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]

MKT 4310 - Advertising and Promotional Strategy

Credit Hours 3
Prerequisite: BB 1 MKT 2010  
Description: A critical evaluation of the promotional element in marketing communications relative to personal selling, advertising, sales promotion, and public relations activities. Strategic emphasis is placed on the development of the advertising plan, including objectives, budget, media selection and scheduling, creativity, and the evaluation of results via advertising research. A project is required.