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Mar 28, 2024
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2021-2022 Undergraduate Bulletin [ARCHIVED CATALOG]
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MKT 4310 - Advertising and Promotional Strategy Credit Hours 3 Prerequisite: BB 1 , MKT 2010 Description: A critical evaluation of the promotional element in marketing communications relative to personal selling, advertising, sales promotion, and public relations activities. Strategic emphasis is placed on the development of the advertising plan, including objectives, budget, media selection and scheduling, creativity, and the evaluation of results via advertising research. A project is required.
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